Shopping for Kids’ Fashion!

Shopping rocks and if you’ve got a house full of kids, why not give them the pleasure! Given how fantastic they look no matter what they wear, why not enjoy hunting through these stores to find that special something!

Elias and Grace – Primrose Hill

Hidden among the leafy groves of Primrose Hill, you will find the most stylish outfits for the kids. The store – Elias and Grace – stocks nearly all labels so you are sure to find something to suit your choice. Among the most popular labels are Jacobs and Acne, Little Marc, Hartford, and Marni. Hartford offers vintage shirts for your little gentlemen. Miller is another popular label that offers simple cotton outfits for children of all ages at £60 apiece. Tippi Herdren also offers frocks for girls at the same price. There are a wide range of colours and designs from the very best in the industry. Step in to have a look or visit the website and browse for what you need from the comfort of your home.

Address: 158 Regent’s Park Rd, London NW1 8XN  Phone: 020 7449 0574
Nearest Tube: Chalk Farm  Website: http://www.eliasandgrace.com/

Rachel Riley – Marylebone

At Rachel Riley the designs are rooted in tradition and inspired by the fashion of 40’s, 50’s, and 60’s so you will find a wide variety of smocking and embroidery. The excellent tailoring and unique accessory collection are what take the brand to the next level. You can find outfits for babes and dames along with clothing for young gentlemen and ladies. The footwear is handmade from France. Rachel Riley brand has won several awards courtesy the owner Rachel who studied at Cambridge and modelled in Paris and New York.

On his first official engagement, Prince George got his outfit from Rachel. The boutique sells to both wholesale and retail markets. It supplies to well known departmental stores like Bergdorf Goodman & Saks, and Selfridges & Harrods.

Address: 82 Marylebone High St, London W1U 4QW Phone: 020 7935 7007
Nearest Tube: Baker Street Station  Website: http://www.rachelriley.co.uk/

La Coqueta – Hampstead

Each article of clothing can trace its roots to a Spanish family business. Production of each garment begins with careful selection of the fabric and the print. Clothes designed out of this carefully chosen fabric are then tested on Celia’s own children for fit and practicality before being presented in the new season.

Celia has revived the traditional art of smocking, with handmade Spanish smocks made by Spanish women who have been practising it for generations. Though originally the mark of Labourers the style is now popular among the gentle folk. The passion for smocking – folding the fabric in a manner that it becomes stretchable – is the memory of Celia’s childhood.

Address: 5 Heath St, London NW3 6TP  Phone: 020 7435 1875
Nearest Tube: Finchley Road Station  Website: http://www.lacoquetakids.com/

Caramel Baby and Child – South Kensington

This one is truly traditional with three decades of kids fashion under its belt and an equal number of shops around London. There are many more shops around the world including one in the United States, and even in Japan. You will find tasteful togs for your kids under twelve. Casual wear is the mainstay of the boutique with some formals thrown in.

The products have a good finish and come mostly in muted colours. It has maintained the traditional sturdy look though its designs are contemporary. Well what’s to say? Come have a look at this unique combination of tradition and modernity.

Address: 291 Brompton Rd, London SW3 2DY  Phone: 020 7589 7001
Nearest Tube: South Kensington Station  Website: http://www.caramel-shop.co.uk/

No Added Sugar – Notting Hill

No Added Sugar has fast grown into a well known London brand. Step in and take a look if you are searching for something for your below 12 girl or boy. You will find a huge collection of cheeky tees, stripy dressy frocks for girls and print tops for boys.

This one is to be tasted to know it’s worth so step into the store.

Address: 57 Ledbury Rd, London W11 2AA
Phone: 020 7221 3212
Nearest Tube: Notting Hill Gate
Website: http://www.noaddedsugar.com/

Kidsen – NW10

This award winning store was founded by a husband and wife couple, Swede Corina Papadopoulou and Franco Ofili. Swede Corina is a resident of Kensal Rise. At KIDSEN there is a lot of fun for your kids while you shop for them. By their own admission the KIDSEN mission is “to take the hard work out of finding beautiful things for your kids (that don’t cost the earth).  From the High Street to the Web….”.

What began as a small store is now a full blown business that has expanded through efforts, learning, and understanding of its owners. You will find a wide variety of brands and products for your under twelve to choose from and what’s more the prices are earthy!

Address: 111 Chamberlayne Rd, London NW10 3NS  Phone: 020 8969 7565
Nearest Tube: Willesden Green Station  Website: http://www.kidsen.co.uk/

I Love Gorgeous – NW1

Fun feminine and vintage with a classic twist is how Lucy and Sophie describe their collection. The aim is to decorate your little dolls from 0 to 15 years of their lives. Their love for fabric, fashion, texture, print, and jazz is apparent in their design as is the effort they put in exploring new markets, wading through magazines, childhood memories, and exploring the current and future trends. Pay them a visit for something unique for your little doll, a little chit-chat, and some wholesome advice based on experience.

Address: 73 Regent’s Park Rd, London NW1 8UY  Phone: 020 7586 1552
Nearest Tube: Camden Town  Website: http://www.ilovegorgeous.co.uk/

Igloo – Islington

Original toys, clothes, accessories, and of course igloos, that’s what you will find at this little boutique in Islington run by two mothers with limitless love for their own kids and the talent to translate that love into great designs for your children. You will find clothes from Petit Bateau, Kidscase, No Added Sugar, Catimini and many more popular brands here. One corner of the store is devoted to Start-rite footwear while another is dedicated to a salon for your little gents and ladies. You child can get a haircut while you shop. Or he can indulge in drawing or reading if he prefers. There is a gift wrapping corner where you can have your purchases gift wrapped for the special person who is having a birthday.

Address: 300, Islington, Upper Street, London N1 2TU  Phone: 020 7354 7300
Nearest Tube: Angel Station  Website: https://www.iglookids.co.uk/

Oh Baby London – Brick Lane

Oh Baby grew to being one of the biggest and bestselling brands of baby and kids outfits. The logo on its most popular black and white striped babygro reads “Been inside for 9 months” which conveys the brand’s sentiment of change.

Oh Baby London sells products with a difference for babies with a difference. Apart from the bright colourful clothes, you will find pastels too in their gift sets, bibs, towels, and toys.

The entire set costs just £30. Their black and white long sleeve top with a bow tie is worth a try as is the rock and roll playsuit. Visit the website to have a look or head directly to Brick Lane for a fist hand experience.

Address: 162 Brick Lane, London E1 6RU  Phone: 020 7247 4949
Nearest Tube: Aldgate Station  Website: https://www.ohbabylondon.com/

Bob and Blossom – Bethnal Green

Their toddler tees, stripy and skull & bones designs will have you enchanted. There are numbers emblazoned on the tees so you can choose one with your little one’s birth date. There are many more surprises for you and your little ones. Remember though that this particular shop is open only 11 am through 3 pm to ensure your baby and you do not miss your afternoon siesta or cuppa.

On Sundays its 9am to 3pm so you can take in the Sunday Market while shopping for your baby.

Address: 140 Columbia Rd, London E2 7RG  Phone: 020 7739 4737
Nearest Tube: Bethnal Green London  Website: http://www.bobandblossom.co.uk/

Olive Loves Alfie – Stoke Newington

With an instinct for what kids want to wear, Ashlyn Gibson opened Olive Loves Alfie in Stoke Newington London for the local fashion savvy folk. The store has an interesting variety of labels for babies through fourteen year olds. The stock inspires kids to wear and parents to buy. Some of the most popular lines include Mini Rodini, Dr. Martens, Kidscase, Bob Coses and of course their own range with stands proudly with the other brands.  For girls you will find velvet frocks and kimono tops. In the footwear you will find the rare salt water sandals which can be worn in sea water. Prices range from £35 onwards. Visit the website to see the latest collection or step in and get the feel of it yourself.

Address: 84 Stoke Newington Church St, London N16 0AP  Phone: 020 7241 4212
Nearest Tube: Stoke Newington Website: http://www.olivelovesalfie.co.uk/

Sasti – Ladbroke Grove

Tucked into a corner of Ladbroke Grove, you will find Sasti which stocks unique fashion items for girls and boys up to 8 years of age. Among the most popular girls’ designs are the loose corduroy shifts which are loose fitting and comes in dreamy cloudy colours.

The red Calamity Jane Prairie Blouse is another big hit among girls. For boys its cords with suedette foxes and rabbits nibbling the shin and mini waist coats to give the little gentlemen a folksy look. Come see for yourself the slightly unconventional fashion that Sasti sports.

Address: Portobello Green Designers, 281 Portobello Rd, London W10 5TZ  Phone: 020 8960 1125
Nearest Tube: Ladbroke Grove Station Website: https://www.facebook.com/SastiLondon/

Gently Elephant – Brockley

Gently Elephant has a range of clothing which includes Babygro’s, Hatley raincoats and a few choice pieces from Toby Tiger. The speciality of this unique store in Brockley is footwear with a whole back wall dedicated to it.

On the shelves you will see Geox, Start-rite, and Pediped side by side with Bloch ballet pumps and wellies. The store is located in Brockley so head out now with your darling to get him or her, the best footwear fashion ever saw.

Address: 169 Brockley Rd, London SE4 2RS  Phone: 020 8692 2881
Nearest Tube: North Greenwich Station  Website: http://www.gentlyelephant.co.uk/

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