Meaning ‘Ambition to Create Novel Expressions’ is the spirit of ACNE! This brand is ready to wear fashion, jeans and accessories. When it first opened its doors, ACNE was a collection of concept clothing with four friends sitting around and throwing ideas about design. Tyler Brûlé of Wallpaper gave it a lift and now its a fashion brand producing clothes and accessories with a loyal following.
The Dover Street shop is a four story gallery that houses men’s and women’s fashion. Pink is ACNE’s trademark colour covering everything from stationery to bags to shelves..
They work with artists like Snowdon, Candy and Lanvin to stay true to contrariness which is the underlying flavour in everything Acne. The skinny and long furniture is a hybrid of the Nya Berlin couch by Carl Malmsten and other Swedish design furniture.
Small wonder then, that ACNE has a celeb fan following including the likes of Alexa Chung, Rihanna, and Yasmin Sewell. ACNE is one of the trend setting brands in fashion. In the words of the owner Johansson, “Our brand is about product. If you start from there, everything else falls into place.”
Address: Dover Street Gallery, 13 Dover St, Mayfair, London W1S 4LN Phone No: 020 7629 9374
Nearest Tube: Green Park Station Website: http://www.acnestudios.com/apac/en/home
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